In 2015, after years of hard work, Centra Health Virginia Baptist Hospital announced their new designation as a Baby Friendly Hospital, meaning that Lynchburg was only the 3rd hospital in the state to meet these gold standard guidelines that improve infant and maternal health! We currently have 90% of mothers leaving the hospital sucessfully breastfeeding.
We know that the more babies drink breastmilk, the fewer will have asthma, diabetes, SIDS, leukemia, and life-threatening illness in the newborn period! But the benefits are not limited to the babies. Formula-feeding mothers have higher rates of breast and ovarian cancer, diabetes, and postpartum depression. This is dollars in health care that we don’t need to spend. Questions about breastfeeding – go HERE!
Live Healthy Lynchburg wants to help support breastfeeding families after they leave the hospital. If we see breastfeeding as a public health issue (like wearing seatbelts) instead of lifestyle choice (like wearing jewelry), it becomes the responsibility of our whole community, not just of parents, to provide the necessary support for every mother and baby to succeed. Various communities around the world have shown that something as simple as a sticker can help reassure parents, improve breastfeeding rates (and therefore overall health!). Our sticker was developed with the Central Virginia Health District to help our community.
Over the past 2 years, we have posted stickers at 130 businesses in our community!